Editorial score of 8.8 of 10, the composite average of the three factors above (Rooms, Service, Location). Method at our methodology page. Affiliate disclosure: booking links may earn us a commission at no extra cost to you, and never change our verdict.
Why book The Ned NoMad over a conventional NoMad hotel?
The Ned NoMad earns its place because it turns a hotel stay into access to one of the more atmospheric buildings in the neighbourhood, with a dining and drinking programme that most properties of its size cannot match. It occupies the restored 1903 Johnston Building, a Beaux-Arts landmark designed by Schickel and Ditmars, and Soho House and Co reopened it in the summer of 2022 as the New York chapter of its Ned concept, pairing 167 rooms with a members' club atmosphere on the corner of Broadway and 28th Street. It is worth correcting a common error: this is the Johnston Building, not the Metropolitan Life tower a few blocks east that some older listings cite.
The other half of the case is that the London Ned's formula translates cleanly to NoMad, a district that tech, creative and fashion businesses have colonised over the past decade. Cecconi's and the lower level of Little Ned stay open to non-members, which matters for getting a table, while the members-only Ned's Club adds a Dining Room, a Library and a rooftop above. For a food-led city stay or a design-minded couple who want restaurant variety without leaving the building, that cluster of venues is exactly the draw. Set expectations for snug rooms and a social rather than a resort atmosphere, and it delivers.
What are the best rooms to request?
Request one of the larger categories, a Big or a Lofty rather than a Cosy, and prioritise size, because the honest weakness here is space. The Ned uses its signature nomenclature, Cosy, Roomy, Big and Lofty, and the entry rooms run genuinely small even by Manhattan standards. What they lack in square footage they make up in character: the 1903 building's ceiling heights, window proportions and corridor details give the interiors a period backbone that a new-build cannot fake, layered with the warm, collected-over-time design the Ned brand is known for. For a two-night stay where you will spend most of your waking hours in Cecconi's and around the neighbourhood, a mid-tier room is fine; for anything longer, book up a category.
One honest clarification on value: this is a full five-star NoMad rate for a hotel whose real edge is its restaurants and its club access, not extra room or a wellness floor, and rates climb quickly on prime dates. Our editorial score of 8.8 lines up closely with guest reviews across the major platforms, which land in the same range. Treat the room as a comfortable base for the dining and the neighbourhood rather than the main event, choose your dates carefully, and the Ned makes sense.
Book Cecconi's for dinner when you reserve the room, since the ground-floor restaurant fills with locals as well as guests, then keep the night in the building with a nightcap at Little Ned. Rates swing widely between soft and prime dates, so if the trip is flexible, price a few date ranges before you commit.
What is the dining and the bar scene like?
Dining is the whole point, and it is genuinely strong. Cecconi's, the Italian restaurant from the Soho House portfolio, anchors the ground floor and is open to non-members for breakfast, lunch and dinner, which makes it easy to build a stay around. Little Ned is the bar, with a lower level open to the public and a members' mezzanine above. The two-floor Ned's Club completes the vertical programme with a Dining Room, a Library, the Magic Room and a rooftop terrace looking toward Madison Square Park, though those upper spaces are reserved for members. For guests who want real restaurant variety rather than a single hotel dining room, that stack of venues turns the hotel into a small neighbourhood of its own.
Does it have a pool or spa?
No, and this is the clearest limit to set. There is no swimming pool, and wellness is confined to a fitness centre and Ned's Club facilities rather than a full spa, so the Ned is a dining-and-social hotel rather than a wellness destination. If a pool, a spa and a big-hotel wellness floor are important to the trip, the nearby Ritz-Carlton NoMad brings full five-star infrastructure to the same district, though it lacks a pool as well; for a proper pool you would look further afield in Midtown. If the restaurants, the club atmosphere and the NoMad address are the point, the Ned is the more characterful stay.
Signature amenities
In NoMad, north of Madison Square Park
NoMad, corner of Broadway and 28th Street, north of Madison Square Park
What's nearby
- Madison Square Park
Green space3 min walk - Flatiron Building
Landmark4 min walk - Eataly Flatiron
Italian market4 min walk - Empire State Building
34th Street8 min walk - 28th Street subway
R, W trains1 min walk
The building, the rooms, Cecconi's
Exterior
Room
Cecconi's
Ned's ClubHow does The Ned NoMad compare with the other downtown design hotels?
Against the field, The Ned NoMad is the dining-and-club choice, and the decision comes down to what you want the building to give you. The Ritz-Carlton NoMad is the full five-star alternative a few streets away, with a José Andrés dining floor and a proper brand service standard, at a higher rate and in a modern tower rather than a period building. The Standard, High Line is the design-forward downtown option straddling the elevated park in the Meatpacking District, more of a scene and further from Midtown. The Knickerbocker is the Times Square landmark for guests who want a central, transit-heavy base. The Ned's own trade-off is snug rooms and members-only club floors.
| Hotel | Style | Best for | Trade-off |
|---|---|---|---|
| The Ned NoMad | Soho House club-hotel, 1903 building | Cecconi's, atmosphere, NoMad address | Snug rooms, no pool, club floors members-only |
| The Ritz-Carlton NoMad | Modern NoMad tower | José Andrés dining, brand service | Higher rate, no pool, contemporary feel |
| The Standard, High Line | Meatpacking design hotel | Scene, High Line, downtown energy | Away from Midtown, busy |
| The Knickerbocker | Times Square landmark | Central base, transit, rooftop | Times Square crowds |
Frequently asked questions
Where is The Ned NoMad located in New York?
The Ned NoMad is at 1170 Broadway on the corner of 28th Street in NoMad, the district north of Madison Square Park. The park is about three minutes on foot, the Flatiron Building around four, and the Empire State Building roughly eight, with the R and W subway at 28th Street a minute away.
How many rooms does The Ned NoMad have, and what building is it in?
The Ned NoMad has 167 rooms and suites across ten floors in the restored 1903 Johnston Building, a Beaux-Arts landmark designed by Schickel and Ditmars. It reopened as The Ned NoMad in the summer of 2022 under Soho House and Co, not in the Metropolitan Life tower that some older listings cite.
What are the restaurants and bars at The Ned NoMad?
Cecconi's is the ground-floor Italian restaurant from the Soho House portfolio, open to non-members, and Little Ned is the bar, with its lower level open to the public. Above them, the members-only Ned's Club runs a Dining Room, a Library, the Magic Room and a rooftop terrace.
Do you need to be a member to stay at The Ned NoMad?
No. The bedrooms are open to the public and can be booked without Ned's Club membership, and Cecconi's and the lower level of Little Ned are open to everyone. The Ned's Club rooftop and its members floors are reserved for members, so factor that in if the club spaces are the reason you want to stay.
Does The Ned NoMad have a pool or spa?
No. There is no swimming pool. Wellness is limited to a fitness centre and Ned's Club facilities, so this is a dining-and-social hotel rather than a spa resort, and the value case rests on the restaurants and the address rather than on space or a wellness floor.
Other luxury stays in New York
#27 · NoMadRitz-Carlton NoMad
#17 · MeatpackingThe Standard, High Line
#34 · Times Square