The Manner

Editorial score of 8.8 of 10, the composite average of the three factors above (Rooms, Service, Location). Method at our methodology page. Affiliate disclosure: booking links may earn us a commission at no extra cost to you, and never change our verdict.

What is The Manner?

The Manner is a 97-room boutique hotel on Thompson Street in SoHo that opened in September 2024 as a concept from Standard International, the group behind The Standard hotels. In October 2024, Hyatt completed its acquisition of Standard International and placed the property in The Unbound Collection by Hyatt, which means World of Hyatt members can now earn and redeem points here. That combination is the interesting part of the story. The Manner has no grande-dame backstory and no century of history to trade on; instead, the brand idea is that a stay should feel like the home of a well-connected friend, someone with taste, a good address and an even better address book. It is a small, design-led hotel that wants to read as residential rather than corporate, and for the most part it succeeds.

The Thompson Street setting is central to the appeal. This is the quieter, more residential western edge of SoHo, a short walk from the cast-iron flagships on Broadway but off the busiest tourist channels, which gives the hotel a neighbourhood feel that larger uptown properties cannot manufacture. The interiors lean into that with a warm palette, layered textures and art that feels collected rather than specified, so the public rooms feel more like a private club or a stylish apartment than a hotel lobby. It is worth being honest about what The Manner is not. There is no spa, no pool and no sprawling amenity deck, and as a 2024 opening it does not yet have the long service track record that its SoHo rivals have built over decades. What it offers instead is a specific, current point of view, backed by the reassurance of Hyatt ownership and loyalty benefits, in one of the most desirable few blocks in Manhattan.

Which room should you book?

Book a corner-king if you want the best of what The Manner does with light and space, because the categories climb from king and corner-king rooms up to studio suites and a duplex penthouse, all finished in the same warm residential palette. The entry kings are compact in the way that most SoHo boutiques are, with the trade-off you accept for this address, but they are styled with real care: soft tones, tactile fabrics, considered lighting and in-room touches that reinforce the home-of-a-friend idea rather than the standard hotel kit. Step up to a corner-king and you gain more windows and a better sense of the neighbourhood below, which matters more here than raw square footage.

For a longer stay or a special occasion, the studio suites give you a proper sitting area and the room to spread out, while the duplex penthouse is the showpiece, a two-level suite for guests who want the hotel's fullest expression of the residential idea. Whichever category you choose, treat The Manner as a design-forward base rather than a resort: the rooms are the point, the neighbourhood is the amenity, and you should book the highest category your budget allows if the look and feel are what drew you in. One caveat worth setting is noise. SoHo street activity carries, and lighter sleepers in lower rooms may want to ask for a quieter aspect away from Thompson Street when they book.

What is the dining and bar scene like?

The dining is a genuine reason to book, not a captive lobby afterthought. The anchor is The Otter, the ground-floor seafood restaurant from chef Alex Stupak, which is built to pull in the neighbourhood rather than simply feed house guests, and that ambition shows in the cooking and the crowd. Above it, Sloane's is a second-floor cocktail bar with a caviar-and-classics programme, an intimate room for a well-made drink and a plate of something indulgent, though it keeps deliberately short hours and closes on Sunday and Monday, so plan around it. Together they give the hotel a real food-and-drink identity in a neighbourhood that expects one, and both are open to the public, which keeps the energy from feeling hermetic.

There is also a guests-only layer that raises the value of actually staying here. The Apartment is a second-floor lounge reserved for guests, with a morning breakfast service and a daily aperitivo hour, and it functions as the residential heart of the hotel, the living room of that well-connected friend the brand keeps invoking. The honest note is that this gating cuts both ways: the best-feeling social spaces are partly walled off from walk-in visitors, which is a plus if you are a guest and a limitation if you were hoping the whole hotel would be an open scene. As a set, though, the dining and bar programme is stronger and more considered than most hotels of this size attempt.

Is the rooftop open to everyone?

No. The rooftop is reserved for guests and their guests, not a public walk-in bar, so it is a benefit of booking rather than a destination you can simply turn up to. What you get in return is a calmer, more controlled scene than SoHo's louder hotel rooftops, with open views across the neighbourhood's cast-iron rooflines and the low downtown skyline beyond. It is the kind of space that rewards an unhurried evening drink rather than a party, and for many guests that restraint is exactly the point. If a buzzy, see-and-be-seen rooftop is what you are after, this is not it; if you want a quiet perch over SoHo that you do not have to share with the whole city, it delivers.

Signature amenities

On Thompson Street in western SoHo

The facade, the rooms, the rooftop

Facade

Guest room

Rooftop

The Otter

How does The Manner compare with SoHo's other boutique hotels?

Against the field, The Manner is the newest, most design-forward SoHo boutique, and the choice comes down to what you want from the neighbourhood. The Mercer Hotel is the SoHo classic, open since 1997, with understated luxury and a proven service record that a 2024 arrival cannot yet match, though it is small and has no rooftop. Crosby Street Hotel brings Kit Kemp's colour, art and character, a joyful and highly personal look, at rates that sit at the top of the market. Soho Grand Hotel is the original SoHo hotel on West Broadway, strong on scene and value, with older rooms and a little less polish. The Manner's own trade-off is that it is a 2024 opening still proving its service, with several of its best spaces gated to guests or open only part of the week, and no spa or pool.

Other luxury stays in SoHo

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The Mercer Hotel

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Crosby Street Hotel

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