The 1,973-room June 2018 rebuild of the former Trump Taj Mahal on the Boardwalk, anchored by the 7,000-seat Mark G. Etess Arena, the 2,200-seat Hard Rock Live Etess, and the city's strongest live-music programme outside of Borgata's Event Center.
"The city's biggest concert venue runs nightly, the casino floor never empties, and the boardwalk frontage is the longest single-property stretch in Atlantic City."
Hard Rock Hotel & Casino Atlantic City occupies the seventeen-acre site at 1000 Boardwalk in the Steel Pier district, the former location of the Trump Taj Mahal, which closed in October 2016 and was acquired by Hard Rock International and Jingoli for $50 million in 2017. After a $500 million renovation programme, the property reopened on June 28, 2018, as Hard Rock Atlantic City, with the original 42-story tower stripped, refit, and rebranded around the Hard Rock music-and-memorabilia identity. The property is owned and operated by Hard Rock International (the Seminole-Tribe-owned global gaming and entertainment company), one of three Hard Rock casino-resorts in the Florida-Northeast corridor, and the city's longest single-property boardwalk frontage at over 1,000 feet.
All 1,973 guest rooms occupy the original 42-story tower, refit in the 2017-2018 renovation and progressively refreshed through phased programmes since. Standard rooms (around 400 square feet) sit at the entry tier in either Boardwalk-view or Atlantic City Skyline configurations; the Roxy and Diamond categories add 50 to 100 square feet plus better views; the Rock Royalty floors deliver dedicated concierge, club lounge, and complimentary breakfast service; the top-floor Rock Star Suites and the property's two Penthouse Suites sit at the milestone tier. The Hard Rock identity is present through Fender-branded electric guitars available for in-room use, a memorabilia programme in every public space, and a refreshed soft-furnishings palette in red, black, and chrome accented against a contemporary grey base.
The 167,000-square-foot casino floor holds approximately 175 table games and 2,000 slot machines, a high-limit lounge, the Hard Rock Sportsbook, and a dedicated poker room. The live-music programme is the property's central proposition: the 7,000-seat Mark G. Etess Arena (inherited from the Taj Mahal and refreshed) hosts major touring acts (Aerosmith, Bad Bunny, Cher, Pitbull, the WBC and WBO championship boxing cards), the 2,200-seat Hard Rock Live Etess at the smaller arena handles tribute tours and mid-sized acts on most weekends, and the property's outdoor beachfront stage runs the Hard Rock Summer Concert Series June through August with free or low-cost shows visible from the Boardwalk. Body Rock Spa & Salon runs a thirteen-treatment-room programme on a dedicated floor.
Dining anchors include Council Oak Steaks & Seafood (the Hard Rock signature steakhouse, with its trademark wood-fire steak preparation), Kuro (Japanese, a transplant of the South Florida sister property's destination room), Hard Rock Cafe (the original branded room), Sugar Factory (a destination dessert and cocktail concept), and a dozen casual rooms. Hard Rock holds the city's strongest live-music programming calendar by event count, the most efficient family-rated dining options across price tiers, and a value-tier room product that makes it the most cost-efficient Boardwalk casino-resort booking. For groups choosing between Atlantic City casinos on the basis of nightly entertainment depth, Hard Rock is the clear answer.
For groups built around a specific show or concert weekend (a Mark G. Etess Arena event, a championship boxing card, a summer beachfront concert), Hard Rock is the property to base out of. Council Oak Steaks runs the bachelor-party reservation programme cleanly, the casino floor handles a fifteen- to twenty-five-person group, the Rock Star Suite category is the natural party-room host, and the entire complex stays open and energetic later than any other Atlantic City property.
The 150,000 square feet of meeting space across the second and third floors, the dedicated Etess Arena for general sessions when needed, Council Oak Steaks for client dinners, and the Rock Royalty floor for executive accommodations make Hard Rock a credible Atlantic City conference booking, especially for industries with a live-entertainment or music-and-media angle. Atlantic City International (ACY) is fifteen minutes; Philadelphia is sixty.
The Boardwalk frontage, the proximity to the Steel Pier amusement complex (three minutes' walk), the indoor and outdoor pool decks, Sugar Factory, the Hard Rock Cafe, and the most affordable casino-resort family room product in Atlantic City make Hard Rock a credible family booking for parents who want a casino-resort experience but also want the Steel Pier rides, the Boardwalk, and the beach in walking distance.
1000 Boardwalk
Atlantic City, NJ 08401
United States
Atlantic City International (ACY) 15 min; Philadelphia (PHL) 60 min; Newark (EWR) 95 min; the Steel Pier 3 min walk; the Boardwalk Hall 8 min walk
1,973 rooms across the 42-story tower
Standard Boardwalk View from $89/night midweek
Diamond Suite from $239/night
Rock Royalty Floor from $329/night
Rock Star Suite from $899/night
Arena event weekends: 4 to 8 week lead time; New Year's Eve: 4 months out
Check-in: 4:00 PM
Check-out: 11:00 AM
Site of the former Trump Taj Mahal (closed October 2016)
$500 million Hard Rock relaunch June 28, 2018
Owned by Hard Rock International & Jingoli
167,000 sq ft casino floor
7,000-seat Mark G. Etess Arena
2,200-seat Hard Rock Live Etess
Outdoor beachfront concert stage
Body Rock Spa & Salon
Council Oak Steaks & Seafood
Hard Rock Cafe, Kuro, Sugar Factory
Complimentary high-speed WiFi
From $89/night midweek, $199 weekends. Etess Arena event weekends book four to eight weeks out; the Hard Rock Summer Concert Series booking window opens in March each year; New Year's Eve and St. Patrick's Day weekends require four months' lead time.
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